This national campaign for Suicide Prevention Scotland (Scottish Government) featured a series of powerful films sharing personal stories from those affected by suicide. I was involved in pre-production, and filmed and edited all content, including a hero film, individual participant interviews, and a roundtable-style conversation.
The campaign ran across paid media and OOH. In a survey of 400 participants, 54% had heard of the campaign, with 64% seeing it in multiple settings, and 58% reporting increased confidence in talking about suicide. Online paid media impressions exceeded 4 million.
Apr 2025
Narrative
Credits
Editing: Ruaridh Maclean Camera: Ruaridh Maclean & Tom Armstrong Sound: Gemma McAdam Client: Scottish Government