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Suicide Prevention Scotland - "What if..."
Apr 2025
Narrative
Part of a national campaign for Suicide Prevention Scotland (Scottish Government), centred on real stories from people affected by suicide. I was involved from pre-production through to final edit, filming and shaping a series of films including a central hero piece, individual story-led edits, and a roundtable discussion.
The campaign ran across paid media and OOH. In a survey of 400 participants, 54% had heard of the campaign, with 64% seeing it in multiple settings, and 58% reporting increased confidence in talking about suicide. Online paid media impressions exceeded 4 million.
Apr 2025
Narrative
Credits
Editing: Ruaridh Maclean
Camera: Ruaridh Maclean & Tom Armstrong
Sound: Gemma McAdam
Client: Scottish Government
Created while working for Electrify
